There is another social media site out there that many of your students may be on along with Facebook. That social media site is Twitter. Facebook is still the more popular out of the two, but Twitter is not far behind. Most of my students, and parents, are on Facebook and I use it regularly for our ministry. Our student ministry has a Facebook page that we use regularly. Many of my students are also on Twitter which is why our student ministry also has a Twitter account. I want to share a few ways we use Twitter in our ministry as a way to encourage you to use it in your ministry as well:
Promotion. This is probably the biggest way we use Twitter in our student ministry. Because Twitter is so easy to use and get’s information straight to the students, we use it to promote all of our activities and events. I will Tweet out reminders before our mid-week gathering and also before upcoming events. Twitter, along with Facebook, is a great way to promote your student ministry and it’s events in a place students will most likely not miss it. Most students will not check e-mails or listen to a phone tree, but they will check their Facebook and Twitter. So use Twitter to spread the word and get information about your ministry in your students hands.
Relationships. Another big way we use Twitter in our student ministry is building relationships. A few of my leaders, including myself, have their own Twitter accounts. Having our own is a great way to see what is going on with our students and a way to connect with them relationally. As with all social media, we must be careful when doing this and use caution when we are connecting with students relationally through Twitter. Awhile back, I posted a blog called “Guidelines for Using Social Media” that is worth looking at when it comes to connecting with students through sites such as Twitter. Twitter is a great way to connect with your students in a relevant, relational way.
Quick Pictures and Videos. Have you ever been on a youth retreat and took a quick video or pictures of an unforgettable moment? With Twitter, you can instantly post that video or picture so others can see it. There are a host of apps out there that let’s you post pictures and videos to Twitter. A few of the more popular ones are Twitpic, yfrong, and instagram. Most student pastors love to take quick photos or videos on youth activities, so Twitter is a great way to post them quickly so others can see.
These are just a few ways you can use Twitter in your student ministry. I still think Facebook can be used more in your student ministry, but it would not hurt to also use Twitter. What are some other ways you have used Twitter in your student ministry?